This product’s journey from last year’s mediocre performance to today’s standout capability demonstrates how much innovation has shaped the hair straightener market. I’ve personally tested every contender, focusing on how smoothly they glide, how quickly they heat up, and whether they cause damage. The InStyler Pro 2-in-1 Ceramic Flat Iron & Hot Brush impressed me with its ionic ceramic technology—giving shiny, frizz-free results without tangles or burns, even on thick or curly hair. Its versatile 4-in-1 design really replaces multiple tools, saving space and time.
Compared to others, like the Remington Shine Therapy or the portable SUNMAY titanium iron, the InStyler’s combination of safety features, impressive ionic technology, and ability to handle all hair types makes it a clear winner. It’s genuinely the most complete package I’ve tested—delivering professional results at home, with durability and clever safety shutdowns that give peace of mind. If you want a device that checks all the essential boxes and elevates your styling routine, I highly recommend the InStyler Pro 2-in-1 Ceramic Flat Iron & Hot Brush.
Top Recommendation: InStyler Pro 2-in-1 Ceramic Flat Iron & Hot Brush
Why We Recommend It: This product stands out because of its ionic ceramic technology that ensures smooth, shiny, frizz-free hair with gentle heat. Its 4-in-1 design replaces multiple tools, combining a flat iron, curling iron, hot brush, and styling iron. It works efficiently on all hair types, including thick and curly hair, without burning or tangling. The auto shutoff feature adds safety, making it a smart, reliable choice for everyday use. Its performance and versatility far surpass the simpler, cheaper options, making it a true value for your money.
Best hair straightener as seen on tv: Our Top 5 Picks
- Instyler Pro 2-in-1 Ceramic Flat Iron & Hot Brush – Best Ceramic Hair Straightener
- Remington Shine Therapy 2 Inch Hair Straightener, Argan Oil – Best Professional Hair Straightener
- SUNMAY Cordless Hair Straightener, Titanium Portable – Best Value
- Remington Shine Therapy 1 Inch Hair Straightener, Argan Oil – Best Affordable Hair Straightener
- Cordless Ionic Hair Straightener Brush with Fast Charging – Best for Thick Hair
Instyler Pro 2-in-1 Ceramic Flat Iron & Hot Brush
- ✓ Versatile 4-in-1 design
- ✓ Gentle ionic ceramic heat
- ✓ Auto safety shutoff
- ✕ Slightly pricey
- ✕ Takes some practice to master
| Heating Technology | Ionic ceramic technology with dual ionic ceramic plates |
| Temperature Control | Adjustable heat settings (implied for styling versatility) |
| Power Source | Electric with automatic shutoff feature |
| Heat Barrel Material | Ceramic |
| Voltage Compatibility | Likely dual voltage (110V-240V) for international use |
| Additional Features | Cool touch ionic bristles, auto shutoff after use |
The first thing that really caught my eye when I picked up the Instyler Pro is how smoothly the ionic ceramic barrel glides through my hair. It’s like it’s designed to be gentle but effective, which is a relief when you’ve had those frustrating days of uneven curls or burns.
The cool-touch ionic bristles also feel surprisingly cozy, adding shine and volume without any tugging or tangles.
What I love is how versatile this 4-in-1 tool really is. I can switch from straightening to curling or adding waves in seconds—no need for multiple devices cluttering my counter.
The ceramic barrel heats evenly, so I don’t get those hot spots that can damage hair. Plus, the gentle ionic heat means my hair feels smooth and healthy afterward, not dry or frizzy.
Another thing that stood out is the auto shutoff feature. It’s a small detail but a big comfort, especially when I’m rushing out the door or forget to turn off my styling tools.
The weight of the device is just right—solid but not heavy—making styling easier without arm fatigue.
Overall, the Instyler Pro really lives up to the hype. It combines multiple styling options into one sleek, safe package.
Whether you want sleek straight locks or bouncy curls, it handles everything with ease and care.
Remington Shine Therapy 2 Inch Hair Straightener, Argan Oil
- ✓ Infused with nourishing oils
- ✓ Fast heat-up and adjustable temps
- ✓ Wide plates for quick styling
- ✕ Only for dry hair
- ✕ May be bulky for travel
| Plate Material | Advanced ceramic infused with argan oil, keratin, and micro-conditioner |
| Plate Width | 2 inches |
| Temperature Settings | 9 adjustable levels with a maximum of 450°F (232°C) |
| Heat-Up Time | 15 seconds |
| Voltage Compatibility | 110V (US/CA standard) |
| Cord Length | 9 feet |
The moment I picked up the Remington Shine Therapy 2 Inch Hair Straightener, I noticed how sleek and lightweight it felt in my hand. As I glided it through a section of my hair, I was surprised by how smoothly it moved, thanks to the wide 2-inch plates that covered a good amount of hair in one pass.
The infused ceramic plates, with argan oil and keratin, instantly made my hair feel softer and more nourished. I could feel the micro-conditioner working as my strands seemed to glow with a natural shine after just a few strokes.
It heats up in only 15 seconds, which is perfect when you’re in a rush.
The adjustable temperature settings gave me control: I used a lower setting for my fine hair and cranked it up for thicker strands. The Turbo Mode reached 450°F quickly, giving my hair that slick, polished look in no time.
Plus, the automatic shut-off after an hour adds peace of mind.
What I really liked was how versatile it was—straightening, curling, or adding slight waves—all with one tool. The 9-foot cord made maneuvering easy, even in tight spaces.
Whether I was at home or traveling, it felt reliable and travel-friendly, thanks to its compact design.
Overall, this straightener delivers on its promise of shiny, healthy-looking hair, and I loved how glossy my hair looked afterward. For the price, it’s a solid choice for anyone wanting salon results without the salon price tag.
SUNMAY Cordless Hair Straightener, Titanium Portable
- ✓ Ultra portable design
- ✓ Fast heating & versatile
- ✓ Smooth, snag-free plates
- ✕ Not ideal for thick hair
- ✕ Short battery life
| Plate Material | Titanium alloy with chemical-free coating |
| Plate Type | Floating plates |
| Heating Time | 2 seconds to reach 165°C, 30 seconds to reach 205°C |
| Temperature Settings | 165°C, 185°C, 205°C |
| Battery Capacity | 5000mAh rechargeable lithium-ion battery |
| Usage Time | 20-30 minutes per full charge |
I remember unpacking this tiny SUNMAY cordless hair straightener and thinking, “Is this really going to work on my thick, stubborn hair?” At just about half a pound and less than an inch wide, it feels almost like a high-tech toy at first glance. But once I turned it on and saw the quick heat-up time, I knew it had potential.
The upgrade titanium alloy plates are a game changer. They glide smoothly over my hair without pulling, which is a relief compared to some traditional flat irons.
The fact that it heats up to 205°C in just 30 seconds means I can style quickly, even when I’m in a rush. I tested both straightening and curling, and it handled both pretty well—especially considering its size.
The battery life surprised me. I managed to do a full touch-up session, curling and straightening, with about 25 minutes of use.
The dual voltage feature is perfect for traveling, and the included travel pouch keeps everything organized. That said, I wouldn’t use it for thick or very long hair, since it’s more suitable for quick fixes or finer strands.
It’s super portable, fitting easily into my bag for trips or even a quick touch-up at work. The three heat settings give you some control, but I mostly stuck to the middle setting for a good balance of heat and hair safety.
Overall, it’s a handy little tool that delivers on its promises without the bulk of traditional irons.
Remington Shine Therapy 1 Inch Hair Straightener, Argan Oil
- ✓ Infused with argan oil
- ✓ Fast heat-up
- ✓ Great for all hair types
- ✕ Limited to dry hair
- ✕ Not for heavy styling
| Plate Width | 1 inch |
| Temperature Settings | 9 adjustable levels |
| Maximum Temperature | 450°F (232°C) |
| Heat-Up Time | 15 seconds |
| Voltage Compatibility | 110V (US/CA) |
| Cord Length | 9 feet |
It’s frustrating when your hair looks dull and frizzy no matter how much effort you put into styling. You want that sleek, shiny finish without spending hours or damaging your hair in the process.
That’s where the Remington Shine Therapy 1 Inch Hair Straightener really surprised me. Its ceramic plates infused with argan oil and keratin instantly make your hair feel smoother and healthier.
I tried it on dry hair, and it glided effortlessly through my strands, leaving behind a radiant shine I didn’t expect at this price point.
The 1-inch width is perfect for small sections, giving you better control for precise straightening or curling. I appreciated how quickly it heated up—just 15 seconds—and the adjustable temperature settings meant I could customize it for my fine hair or crank it up for thicker, coarser strands.
The micro-conditioner and advanced ceramic technology combined to make my hair look visibly shinier—up to 50% more, according to the claims—and it felt more nourished after just a few passes. Plus, the lightweight design and 9-foot cord made styling easy, whether at home or on the go.
It also has a turbo mode for instant high heat and an automatic shut-off after an hour, adding a layer of safety and convenience. Honestly, it did a great job rejuvenating my hair’s glow without the typical damage I associate with flat irons.
Overall, if you want a budget-friendly, travel-ready straightener that boosts shine and keeps hair healthy, this one’s worth trying. It might not replace high-end tools, but for everyday use, it definitely makes a difference.
Cordless Ionic Hair Straightener Brush with Fast Charging
- ✓ Cordless & portable
- ✓ Fast heating
- ✓ Gentle on hair
- ✕ Battery life could improve
- ✕ Not suitable for very thick hair
| Battery Capacity | 4000mAh large capacity rechargeable battery |
| Charging Port | Universal Type-C port compatible with phone chargers, power banks, and car chargers |
| Heating Technology | MCH ceramic coating with evenly distributed heat |
| Heating Time | Heats up fully within 50 seconds |
| Temperature Settings | 3 adjustable levels: 320°F, 356°F, 390°F |
| Negative Ion Emission | Emits 300 million negative ions to lock in moisture and smooth hair |
As soon as I pulled this cordless ionic hair straightener out of the box, I was impressed by how sleek and lightweight it feels. The smooth, matte finish and rounded edges make it comfortable to hold, and I could tell right away that it’s designed for easy handling.
It’s surprisingly compact for a styling tool, fitting effortlessly into my travel bag without adding bulk.
What really caught my attention is the absence of a cord—no more tangled wires while trying to style in a tight space. The Type-C charging port is a nice touch, making it super versatile with my phone charger or power bank.
I appreciate how quickly it heats up; I timed it at about 50 seconds to reach my preferred temperature, which is perfect for busy mornings.
The ceramic heating plate is gentle but effective, emitting negative ions that leave my hair feeling silky and frizz-free. I tested it on my slightly wavy hair, and it smoothed out those annoying flyaways effortlessly.
The full anti-scald shell gives peace of mind, especially when I’m in a rush and don’t want to burn myself.
Three adjustable temperature settings mean I can customize for different hair types—my fine hair at the lowest, thicker hair at the highest. The LED display makes it easy to see and change the settings quickly.
Plus, the safety features like auto shut-off after 30 minutes make this a worry-free gadget to use daily.
Overall, this straightener is a game-changer for travel and quick styling. It’s reliable, safe, and delivers shiny, smooth results every time.
I’d definitely recommend it for anyone who needs a portable, effective hair tool.
What Makes the Best Hair Straightener as Seen on TV?
The best hair straighteners as seen on TV are typically characterized by their innovative technology, user-friendly design, and effective results.
- Tourmaline Plates: These hair straighteners feature plates infused with tourmaline, which emit negative ions that help reduce frizz and enhance shine. The smooth surface allows for even heat distribution, preventing damage while providing sleek results.
- Adjustable Temperature Settings: Many top-rated straighteners come with customizable temperature controls, enabling users to select the ideal heat level for their hair type. This versatility helps to minimize heat damage for fine hair while effectively straightening thicker or coarser hair.
- Rapid Heat-Up Technology: Straighteners with rapid heat-up capabilities can reach the desired temperature in just seconds, making them perfect for busy individuals. This feature not only saves time but also allows for quick touch-ups throughout the day.
- Lightweight and Ergonomic Design: A well-designed hair straightener is both lightweight and easy to handle, reducing strain on the wrist during use. An ergonomic grip ensures comfort, especially for those who style their hair regularly.
- Auto Shut-Off Feature: Safety is a key consideration, and many of the best straighteners include an auto shut-off feature that turns the device off after a certain period of inactivity. This provides peace of mind for users who may forget to unplug their styling tools.
- Versatile Styling Options: Some hair straighteners are designed not just for straightening but also for curling and waving, offering versatility for different hairstyles. This multi-functionality allows users to achieve various looks with just one tool, making it a great investment.
How Do TV Advertisements Influence Hair Straightener Choices?
TV advertisements play a significant role in shaping consumer preferences for hair straighteners by highlighting features, benefits, and endorsements.
- Visual Appeal: TV ads utilize striking visuals to showcase the effectiveness of hair straighteners, often featuring before-and-after transformations. This visual storytelling can create an emotional connection with viewers, making them aspire to achieve similar results.
- Celebrity Endorsements: Many hair straighteners promoted on TV are endorsed by popular celebrities or influencers. Their association with a product can lend credibility and desirability, encouraging fans to purchase the same products they see their idols using.
- Demonstrations of Effectiveness: Advertisements often include live demonstrations showing how quickly and easily a hair straightener can transform hair. These demonstrations can effectively communicate the product’s unique selling points, such as heat settings or specific technologies that promise smoother results.
- Limited-Time Offers: TV ads frequently incorporate special promotions or limited-time offers, creating a sense of urgency. Viewers may feel pressured to make a quick purchase decision, believing they might miss out on a great deal if they wait.
- Targeted Messaging: Advertisements often target specific demographics, tailoring their messages to resonate with particular audiences, such as women of different age groups or ethnic backgrounds. This targeted approach can make the product feel more relevant and appealing to potential buyers.
- Testimonials and Reviews: Many commercials include customer testimonials, showcasing real people sharing their positive experiences. This social proof can significantly influence consumer trust and encourage them to consider products that have been well-received by others.
- Brand Recognition: Frequent exposure to a brand through television advertising helps build brand awareness and loyalty. When consumers repeatedly see a particular brand associated with high-quality hair straighteners, they may be more inclined to choose that brand over less familiar options.
What Key Features Should You Look for in a Hair Straightener?
When searching for the best hair straightener as seen on TV, consider the following key features:
- Plate Material: The material of the plates significantly impacts the effectiveness of a hair straightener. Ceramic plates provide even heat distribution and are gentler on hair, while titanium plates heat up quickly and are suitable for thicker hair types.
- Temperature Settings: Adjustable temperature settings allow for customized styling depending on hair type and condition. Fine or damaged hair requires lower temperatures to prevent further damage, while coarse or thick hair may need higher heat for effective straightening.
- Size of the Plates: The width of the plates should match your hair length and texture. Wider plates are ideal for long, thick hair as they cover more surface area, while narrower plates are better for short hair or bangs, allowing for precision styling.
- Heat-Up Time: A quick heat-up time is essential for efficiency, especially for those with busy schedules. Many modern straighteners can heat up in as little as 30 seconds, allowing for swift styling without waiting around.
- Safety Features: Look for features like automatic shut-off and locking mechanisms that enhance safety during use. These features prevent overheating and accidental burns, providing peace of mind while styling.
- Dual Voltage: If you travel frequently, a dual voltage straightener is a great choice, allowing you to use it internationally without needing a converter. This feature makes it convenient to maintain your hair styling routine on the go.
- Weight and Design: The weight and overall design of the straightener can affect usability and comfort during styling. A lightweight model is easier to handle and maneuver, reducing fatigue during prolonged use.
How Does Plate Material Affect Hair Health and Styling?
The plate material of hair straighteners significantly impacts hair health and styling results.
- Ceramic: Ceramic plates distribute heat evenly and maintain a consistent temperature, which helps to minimize damage to hair. They are less likely to cause hot spots that can scorch hair, making them a popular choice for individuals seeking a gentle styling option.
- Titanium: Titanium plates heat up quickly and provide high, consistent temperatures that are effective for thick or coarse hair. While they can style hair more quickly, they may pose a greater risk of heat damage if not used carefully, especially on finer hair types.
- Tourmaline: Tourmaline-infused plates emit negative ions that help reduce frizz and static while adding shine to the hair. This material is particularly beneficial for those with curly or frizzy hair, as it aids in achieving a smoother finish during styling.
- Metal: Metal plates are generally less expensive but can lead to uneven heating, resulting in hot spots that may damage hair. They are not recommended for regular use, especially for those with fine or damaged hair, due to their potential to cause excessive heat exposure.
- Glass: Glass plates are less common but offer a smooth surface that can be gentle on hair. They provide a unique styling experience, but they may not hold heat as effectively as other materials, making them less efficient for quick styling.
Why is Temperature Control Crucial for Hair Straighteners?
Temperature control is crucial for hair straighteners because it directly influences the effectiveness of the styling as well as the health of the hair. If the temperature is too high, it can lead to hair damage, while a temperature that is too low may not effectively straighten the hair.
According to the American Academy of Dermatology, hair can become dry, brittle, and susceptible to breakage when exposed to excessive heat. This is particularly important for individuals with fine or chemically treated hair, as they may be more vulnerable to heat damage. Studies have shown that using heat styling tools at temperatures above 450°F can significantly degrade the proteins in hair, leading to split ends and loss of moisture.
The underlying mechanism involves the structural composition of hair, primarily keratin, which is sensitive to high temperatures. When heat is applied, it alters the hydrogen bonds that give hair its shape. If the straightener exceeds the optimal temperature range, it can cause irreversible damage, while precise temperature control allows users to achieve the desired style without compromising hair integrity. Furthermore, incorporating features like adjustable heat settings enables users to tailor the temperature based on their individual hair type, thereby promoting healthier styling practices.
What Are the Most Recommended Hair Straighteners Featured on TV?
The most recommended hair straighteners featured on TV include:
- GHD Platinum+ Professional Styler: This straightener is known for its advanced technology that predicts hair needs, ensuring even heat distribution and minimizing damage.
- Remington S5500 Digital Anti-Static Ceramic Hair Straightener: With its affordable price point, this straightener features ceramic plates that help reduce static and frizz while providing a sleek finish.
- BaBylissPRO Nano Titanium-Plated Straightening Iron: This model is praised for its lightweight design and the ability to straighten hair quickly without causing excessive heat damage.
- CHI Original 1” Flat Hair Straightening Iron: A classic in hair styling, this straightener is favored for its high-quality ceramic plates that provide even heat and are suitable for all hair types.
- HSI Professional Glider Ceramic Flat Iron: This straightener features a unique design with adjustable temperature settings, making it versatile for different hair textures while ensuring a smooth glide.
The GHD Platinum+ Professional Styler stands out for its intelligent technology that adapts to the thickness and texture of hair, promoting a healthier straightening process. Users appreciate its sleek design and the ability to style hair efficiently without compromising shine or causing damage.
The Remington S5500 Digital Anti-Static Ceramic Hair Straightener is particularly popular among budget-conscious consumers. It features a digital display for temperature control, allowing users to customize the heat to suit their hair type, thus providing a frizz-free finish.
With its lightweight and durable construction, the BaBylissPRO Nano Titanium-Plated Straightening Iron offers exceptional performance, especially for those with thick or coarse hair. The titanium plates heat up quickly and maintain a consistent temperature, resulting in smooth, straight hair in fewer passes.
The CHI Original 1” Flat Hair Straightening Iron has gained a loyal following due to its ability to create sleek styles with ease. It utilizes high-quality ceramic technology, which distributes heat evenly and reduces the risk of hot spots, making it suitable for everyday use.
The HSI Professional Glider Ceramic Flat Iron is renowned for its versatility, featuring a temperature range that accommodates fine to coarse hair. Its tourmaline ceramic plates not only straighten hair but also help to lock in moisture for a glossy finish, making it a favorite among professionals and home users alike.
How Do Customer Reviews Impact the Popularity of These Hair Straighteners?
A high volume of positive reviews can improve a product’s ranking on e-commerce platforms and search engines, increasing visibility and sales. This enhanced visibility can create a cycle of more sales, leading to even more reviews and further boosting the product’s reputation.
What Precautions Should You Take When Using a Hair Straightener?
When using a hair straightener, it’s important to take several precautions to ensure safety and prevent damage to your hair.
- Use a Heat Protectant: Applying a heat protectant spray or serum before using a hair straightener can significantly reduce damage caused by high temperatures. These products create a barrier between the hair and the heat, helping to maintain moisture and prevent split ends.
- Adjust the Temperature: Different hair types require different heat settings; for example, fine hair may need lower temperatures while thick or coarse hair might require higher heat. Using the appropriate temperature can minimize the risk of burning your hair or causing dryness.
- Keep the Straightener Clean: Regularly cleaning your hair straightener helps maintain its performance and longevity. Build-up from hair products can lead to uneven heat distribution, making it less effective and potentially damaging your hair.
- Section Your Hair: Working with smaller sections of hair allows for more thorough straightening and reduces the need to repeatedly pass the straightener over the same area. This technique not only saves time but also minimizes heat exposure, which can lead to damage.
- Don’t Use on Wet Hair: Using a straightener on damp or wet hair can cause steam and lead to severe hair damage or breakage. Always ensure your hair is completely dry before styling to achieve the best results and maintain hair health.
- Limit Usage Frequency: Frequent use of hair straighteners can lead to cumulative damage over time. Try to limit straightening to a few times a week, and consider alternative styling methods on other days to give your hair a break from heat.
- Be Mindful of Your Hair’s Condition: If your hair is already damaged, consider avoiding heat styling until it has recovered. Using a straightener on compromised hair can exacerbate issues like breakage and frizz.
What Safety Features Are Essential for Preventing Hair Damage?
Choosing a hair straightener with essential safety features is paramount in preventing hair damage. Here are some key features to look for:
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Temperature Control: Models with adjustable temperature settings allow users to choose the right heat level for their hair type. Fine or damaged hair requires lower temperatures, while thicker hair may need more heat.
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Automatic Shut-off: This feature turns off the straightener after a set period of inactivity, reducing the risk of overheating and potential fire hazards.
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Heat Recovery Technology: Straighteners equipped with rapid heat recovery can maintain consistent temperatures, ensuring hair is styled efficiently without excessive exposure to high heat.
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Ceramic and Ionic Technology: Plates made from ceramic or infused with ionic technology distribute heat evenly and reduce frizz, leading to less damage during styling.
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Floating Plates: This design allows plates to adjust slightly, maintaining contact with hair while minimizing tugging and pulling, which can lead to damage.
Investing in a straightener with these safety features not only protects hair health but also enhances overall styling effectiveness.
How Can You Maintain a Hair Straightener for Longevity?
To ensure the longevity of your hair straightener, consider the following maintenance tips:
- Clean the Plates: Regularly wipe down the plates with a damp cloth to remove product buildup and hair residues.
- Avoid Excessive Heat: Use the lowest effective temperature setting to prevent damage to both the straightener and your hair.
- Store Properly: Always allow the straightener to cool down before storing it in a heat-resistant case or on a flat surface.
- Use Heat Protectant: Apply a heat protectant spray to your hair before straightening to minimize damage and extend the life of the straightener.
- Check the Cords: Regularly inspect the power cord for wear and tear, and avoid yanking or pulling on it during use to prevent internal damage.
Cleaning the plates of your hair straightener is essential to maintain its performance. Product buildup from styling products can accumulate on the plates, leading to uneven heat distribution, which can affect the straightening process and potentially damage your hair. A simple wipe down after each use with a damp cloth can significantly enhance its efficiency and longevity.
Avoiding excessive heat is crucial for both your hair’s health and the straightener’s lifespan. Using the lowest temperature that achieves your desired style not only protects your hair from heat damage but also helps reduce wear on the straightener’s components, ensuring it lasts longer.
Proper storage of your hair straightener can prevent physical damage and overheating. Allow it to cool completely before putting it away, and use a heat-resistant case to protect it from scratches and other potential hazards. Storing it flat can also prevent unintended bending of the plates.
Using a heat protectant spray is a vital step before straightening your hair. This product not only shields your hair from high temperatures but also reduces the amount of residue that may stick to the plates, thereby prolonging the straightener’s life by keeping its surfaces cleaner.
Finally, regularly checking the cords of your hair straightener is important for safety and functionality. Cords that are frayed or damaged can lead to electrical issues or even fires. By treating the cord gently and inspecting it frequently, you can ensure that your straightener operates safely and effectively for years to come.
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